Idea FactoryBrand Toolkit

02Logos

Pick the version that matches the background.

Every logo comes with red, black or white text. Use red text on white, black text on white or gold, and white text on black or red. The mark itself never changes.

Opens the Google Drive folder with every version as PNG (for Office, Google and the web) and SVG (for print and signs).

04Names and writing

Say it the same way every time.

For everything not covered here, follow the University of Maryland Editorial Style Guide and AP style, as the Clark School does.

• Our name

  Idea Factory

  The Idea Factory, IDEA Factory, IdeaFactory, IF

• First mention in a piece

  Idea Factory, an institute in the A. James Clark School of Engineering at the University of Maryland

  The Idea Factory at UMD

• Later mentions

  Idea Factory

  IF, the Factory

• Programs, first mention

  Maryland Industrial Partnerships (MIPS), an Idea Factory program

  MIPS, a program of Idea Factory, an institute in the A. James Clark School…

• Programs, later mentions

  MIPS

  Somewhere later in the same piece, add the sentence: “Idea Factory is an institute in the A. James Clark School of Engineering at the University of Maryland.”

• Master’s programs

  Master of Professional Studies in Product Management

  MPS-PM, the PM program

• Tagline

  Where Ideas Get Built.

  Where Great Ideas Get Built, Where ideas get built

• University and school, later mentions

  UMD, Clark School

  U of M, the engineering school

• Mtech

  Mtech Ventures (the program), and historical references

  Mtech for the institute

06Colors

University of Maryland colors.

Values from the UMD brand site, which also has Adobe swatch files and a contrast guide. Use RGB or HEX on screens, CMYK for print, PMS for spot-color printing.